LONDON, England (CNN) -- It is being billed as the largest-ever social change event on the Web and one which its organizers believe will unite the digital world in a wider conversation about climate change.
The third annual Blog Action Day is bringing together thousands of bloggers to discuss the same issue on the same day.
It doesn't matter who you are, or where you are from, or, for that matter, what you usually blog about. All Blog Action Day wants you to do, for one day, is to write about climate change.
The event is being made possible by change.org -- a social action blog network.
Robin Beck, the day's organizing director, told CNN: "I would say that 99 percent of our bloggers have never written about climate change before. I think there is a lot of power in people who usually don't write about this having conversations about a major issue like climate change."
The scale of involvement in the day has been impressive. So far, over 8,000 blogs have registered in 144 countries and organizers predict that there will be around 15 million readers.
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