The first government public warning on man-made climate change will be broadcast tonight on British television.
The public service advert is the first to warn officially climate change is happening and confirm it is man-made.
It will be aired in the Coronation Street break at 8.45 pm.
The ad features a dad reading a bedtime story to his daughter.
The dad tells his daughter of "a very strange world" with "horrible consequences" for today's children.
At the end she asks: "Is there a happy ending?"
The more direct approach follows research for the Department of Energy and Climate change which reveals that only one in five think they will see the effects of climate change in their children's lifetime.
And more than 50% don't think it will affect them. It also shows people are confused about what is causing climate change.
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