Monday, October 5, 2009

Global cattle giants unite to ban Amazon Destruction

Sao Paulo, Brazil — Today we have good news from the Amazon. Four of the biggest players in the global cattle industry have joined forces to reduce their carbon hoofprint and back our call for zero deforestation. JBS-Friboi, Bertin, Minerva and Marfrig are going to stop buying cattle from newly deforested areas of the rainforest.

The move is a direct result of our expose, ‘Slaughtering the Amazon’, which we published less than 4 months ago. Since then, we’ve seen an overwhelming response from companies fighting to distance themselves from Amazon destruction. Major shoe companies, including Adidas, Nike and Timberland worked with us to develop a zero deforestation plan and committed to cancel contracts unless their products were guaranteed to be free from Amazon destruction.

Posted via web from Global Warming News

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