Climate change catastrophe can be averted by "greening" consumer behaviour rather than by curbing economic growth and mass consumerism, leaders of some of the world's biggest businesses including Tesco, Coca-Cola and Reckitt Benckiser argued today.
They urged politicians to be braver at the Copenhagen talks on climate change in December, saying voters could be persuaded of the need to act. They were speaking, along with David Cameron and Professor Robert Puttnam, the sociologist and advocate of the importance of social capital, at a conference in London on the role of the consumer and business in combating climate change.
The degree of focus on climate change by the businesspeople would have been impossible five years ago. But some in the audience angrily insisted that they underestimated the need to slow consumerism.
Sir Terry Leahy, the chief executive of Tesco, told the conference that combating climate change was now the number one priority of his company, and announced that his multibillion-pound business would be zero-carbon by 2050. "Survival is the issue, not just for our business, but the entire planet," he said.
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